The program model included a comprehensive health marketing strategy targeting individual behavior change through environmental and policy interventions across multiple sectors: education, agriculture, healthcare, and community organizations.
The campaign architecture included 3 strategic components:
The initiative began with a deliberate geographic strategy, focusing intensively on two interconnected urban corridors: Bronx Community Districts 1-4 and Manhattan Districts 10-11. This wasn't arbitrary targeting—these districts represent a contiguous community ecosystem where over 1.2 million residents live below 185% of the Federal Poverty Level, creating both concentrated need and concentrated opportunity for impact.
Rather than spreading resources thin across the entire metropolitan area, leadership made the strategic decision to saturate these specific districts with comprehensive programming. This geographic concentration became the foundation for what would emerge as a powerful multiplier effect, where individual interventions began reinforcing and amplifying each other within the same community space.
Our work supports a range of public health initiatives, from wellness campaigns to educational outreach. We help you communicate complex topics in a way that’s easy to understand and act on.
We offer flexible service packages—small, medium, or custom—to fit your project scope and budget. Explore our self-service options or connect for a tailored solution.
We balance creative storytelling with evidence-based messaging. Our experience in both health education and creative production ensures your content is both engaging and trustworthy.
We collaborate closely with clients, providing guidance on content strategy, campaign planning, and effective communication. Our goal is to help you achieve measurable impact.
We approach every project with a fresh perspective, adapting to the evolving needs of public health communication. Our methods are informed by real-world experience and ongoing learning.
By integrating design, video, and strategic messaging, we help you reach your audience and drive positive outcomes. Our work is grounded in clarity, accessibility, and professionalism.
This case study demonstrates health marketing effectiveness when moving beyond individual behavior change to address structural determinants of health. The Live Healthy! Program achieved sustainable impact by:
Choose from ready-to-launch content plans or custom campaigns to boost your health messaging online.
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Capture and share your events with high-quality video production, from planning to final edit.
Develop a cohesive look and feel for your organization, including logos, colors, and brand guidelines.
Need something unique? We offer tailored packages for complex projects and ongoing partnerships.
“Public Good Studio delivered exceptional results for our health campaign. Their expertise in wellness marketing and clear communication made the process seamless and effective.”
Branded content and campaigns for wellness, health, and local agencies—delivered with a decade of public health expertise.
We provide branded social media, videography, video campaigns, logo design, and event videos—tailored for health and wellness organizations.
Our clients include local public health agencies, wellness brands, and organizations seeking effective, professional health communications.
With 10 years as a public health educator, we combine creative skills with deep sector knowledge for impactful, compliant campaigns.
Choose from small, medium, or custom packages on our self-service page. Each is designed to fit your project’s scope and budget.
Yes. We have extensive experience managing multi-channel, systems-level health campaigns from strategy through execution.
We start with a needs assessment, then develop a tailored creative plan, ensuring clear communication and measurable results.