Scale your revenuebeyond foot traffic
Local. Targeted. Spot On.
Who We Serve
Built for the Businesses That Hold a Neighborhood Together
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Every Shop & Storefront is Unique
Your website is a second storefront. Dress it like the first and use it to tell your story and connect with customers. Make it findable.
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Seasonal Businesses
Take your offers online. Go from high and low seasons to steady sales all year-round by reaching and selling your products and services to more people.
Let Your Community Tell Your Story
Build a true brand. We connect you with local creators and storytellers who help customers find you, in person and online.
Questions business owners ask
A lot of owners inherit a site from a builder who disappeared. We rescue it or rebuild it on a platform you can actually log in to, then hand over a short how-to so everyday edits take minutes, not another invoice.
AI assistants and search engines favor clear, consistent, well-organized information. We tune your site, local listings, and profiles (the SEO and AEO side) so you're the answer they find.
We can't erase them, but we can answer them with care, build a steady stream of fresh reviews, and make sure your recent story outweighs the old one.
It starts with one conversation about the problem you're actually trying to solve. From there we run a light, done-with-you plan sized to the hours you really have.
Clear scope and clear pricing up front, and you can start small. We connect you with local press, creators, and neighboring shops, and only scale up when it's working for you.
Built once, then abandoned. No login, no edits.
A clean build you can edit yourself, with a simple how-to.
SEO and AEO are off the radar, so they miss what they’re missing.
Show up when someone asks an AI assistant where to buy.
Bad reviews from neighbors or rivals still sting years later.
Reply well, ask for fresh reviews, let the good outweigh the old.
Running the day eats the day. Marketing never happens.
A done-with-you plan that fits the hours you actually have.
Quoted big money for little, on a small budget.
Start small, pay for what works, scale when it pays off.
A few posts a month at best, with no brand voice.
A light content cadence that sounds like you and fits your budget.
Offerings
Find the Right Fit
Start free, or start with the Core package. Every package helps you stand out from your competitors and show up where customers are looking, including AI search. Only the depth changes.
“Not ready to invest yet? Start with what's free.”
Free Resources: Learn What Works Locally
Practical guides, articles and tools to help neighborhood businesses get found, get noticed and grow. New resources are added regularly.
A customized funnel that turns neighbors into customers
Core Package: Bring Clients to You
Everything you need to turn attention into customers.
- Competitor analysis
- Custom lead funnel
- AI visibility toolkit
- Brand voice session
Position yourself to win and be seen
Blueprint Package: Decide with Confidence
The information you need to make decisions that grow your business.
- Everything in Core
- Unique creative by real local content creators
- Full website rebuild with e-commerce, a new revenue channel
One simple system that handles the details and brings customers back
Growth Package: Automate and simplify your systems
Everything in Blueprint, built for every location.
- Sales, analytics, and marketing done for you
- Monthly social media funnel to find new customers
- More time to focus on the things that really matter to you
Let's Build Together
Partnering with local organizations doing community work.
We develop social marketing campaigns and build the systems that help your organization reach its goals. Think of us as a creative partner and solution architect, working beside your team to carry out your mission.
Social marketing campaigns
Creative that moves people to show up, sign up and spread the word about your work.
Systems that support your goals
Simple tools and workflows so your team spends less time on admin and more time on impact.
A partner in your mission
We work alongside your team, from the first idea through launch and beyond.
Free Resources
Free
For any neighborhood business that wants practical help before investing. Guides, articles and tools, with new resources added regularly.
What you'll find
- Articles on getting found locally and in AI search
- Guides and tips on standing out from nearby competitors
- Free tools you can use right away
Core Package
$2,700, one-time.
For the business owner who wants a clear path from attention to customers: know where you can win, sound like you, show up in AI answers, and have a funnel that brings in leads.
What you get
- Local competitive analysis and positioning report: how nearby competitors position their offers, pricing and proof, and where you can win. $600 on its own.
- The Money Maker, a custom funnel: written and built from scratch around your offer, your voice and your ideal customer. It can capture leads, grow your list, deliver a coupon or book appointments. $1,500 on its own.
- AI Visibility toolkit: a practical cheat sheet for describing your category, publishing proof and answering the questions ChatGPT and Claude use to understand your business. $250 on its own.
- Brand Voice session: one focused 30-minute session to uncover your language, tone and stories, with a practical direction for your emails and social posts. $350 on its own.
The details
- One-time fee with no monthly retainer.
Subject to final contract terms and conditions.
Blueprint Package
$5,000 to start, then $3,200 a month
For the established shop with staff and a real competitor down the street. Everything in Core, deeper and faster.
Your timeline
We start your audit.
Your dashboard, creator roster and refreshed site are live.
Results usually start to show around now.
Stay as long as it's working. 30 days' notice.
A typical month
Plus a competitor report in your inbox every Monday.
Setup: first 60 to 120 days
- A deep dive into what customers say in reviews
- A live dashboard on your 5 closest competitors
- 40 AI questions tested, with a plan for listings and press
- 8 to 10 local creators matched, and a calendar around your busy seasons
- Your core site refreshed (up to 6 pages), plus your booking, menu or ordering
Every month after
- Weekly competitor reports and a monthly “so what”
- 4 creator collaborations
- 40 AI questions re-tested, pages kept up to date
- A new page or tool every quarter
- A strategy call, plus quarterly planning
The details
- Six-month minimum, then month to month with 30 days' notice.
- The setup fee is billed half at signing and half at the midpoint. The monthly retainer is billed monthly in advance.
Subject to final contract terms and conditions.
Growth Package
Custom quote: reach out to us
For multi-location businesses, owners who need a total digital revamp, and anyone ready to own their category. Everything in Blueprint, plus a ground-up build.
Your timeline
We start your audit and your build.
Your whole online presence is built and live.
Results usually start to show around now.
Stay as long as it's working. 30 days' notice.
A typical month
Plus a competitor report in your inbox every Monday.
Build: first 90 to 120 days
- Your whole online presence built or rebuilt, with booking or online sales, and training for you
- A full brand voice and positioning, with a compliance review
- 8 competitors tracked, with alerts on price, ads and hiring
- 60 AI questions tested, with a page for every location
- 15+ local creators, plus a press and neighbor-partnership plan
Every month after
- Weekly competitor reports and a monthly deep dive
- 8 creator collaborations, plus a press or neighbor push each quarter
- 60 AI questions re-tested, pages kept up to date
- About one small website update a month
- A strategy call, plus quarterly planning
The details
- Six-month minimum, then month to month with 30 days' notice.
- The setup fee is billed half at signing and half at the midpoint. The monthly retainer is billed monthly in advance.
Subject to final contract terms and conditions.
Our Core Promise
Useful. Human. Together.
Proven strategies that work
Marketing that goes to the root of the problem, I can help you uncover more ways to get found by new customers.
Bespoke and needs-centered
Real conversations, not sales pitches. We start with your problem and find the right solution system rather than a quick tactic.
Collaboration sustains growth
Pair your business with IRL creators and every post, visit and story builds on the last.
About
Mission & Philosophy
Who You Are Working With
Evelyn Vela, Founder
I'm Evelyn, founder of Public Good Studio, a marketing studio for brick-and-mortar businesses. I spent six years as a product manager, and before that worked across technology, education, and public health. The thread through all of it is the same: I do my best work sitting across from someone, learning what problem they are actually trying to solve.
I believe neighborhood businesses are the lifeline of their communities, and that they grow faster together. So I consult with business on giving them more than one way to earn, helping them navigate seasonality, connecting each business with local press, creators who already have its customers' attention, and the shops next door to build stronger ecosystems and momentum.
I treat marketing as an act of service: be useful, be human, and be willing to try something new. I don't pitch like a salesperson. I start with your problem, and we find the right solution, even when it isn't the one you came in asking for.
Communication Toolkit
Check Your Communication Standards
A self-service guide to help you test your writing for clarity — using the same digital tools we use ourselves.
Quick Clarity Check
Which tool fits what you're working on?
Step 1 of 3
Findability Check
How easy is your business to find right now?
Enter your website and we'll check how readable it is to search engines and AI assistants, then score it out of 100.
Contact
Let’s Work Together
Ready to grow your business? Let’s start with a conversation.
Start with a Free Discovery Call
30 minutes. No pressure. Walk away with clarity on your next step.
Book a Call