Trust begins with compliant, evidence-based communication — and that is exactly what we deliver.
Public Good Studio specializes in healthcare marketing that creates a lasting digital footprint for practices, public health agencies, and wellness brands ready to move beyond surface-level campaigns.
Your Creative Partner
for Every Health Mission
Who We Serve
Tailored for Health-Driven Organizations
Private Practices
Chiropractors, dentists, therapists, nutritionists, med spas, and functional medicine clinics ready to grow their patient base through strategic digital presence.
Public Health Programs
Agencies and community health initiatives that need clear, compliant messaging to drive meaningful behavior change at scale.
Wellness Brands
HABA and nutrition brands navigating health claims, regulatory complexity, and a market that demands evidence over hype.
Our Core Promise
Strategic. Compliant. Effective.
Patient Education
Content that empowers patients to understand their health options and trust your expertise.
Community Engagement
Campaigns that build lasting relationships between practices and the communities they serve.
Practice Growth
Evidence-based strategies that translate into measurable patient acquisition and retention.
Offerings
Find the Right Fit
Every tier builds on the last. Start where you are, scale as you grow.
“Establish an online media presence through writing that feels authentic and personal — but have no time to do it all yourself?”
Blog & Content Writing
Content writing packages, social caption calendars, basic email newsletters
“Strategically amplify your digital footprint and improve how you show up in ChatGPT and search engine results?”
Amplified Digital Presence
Paid social management, SEO & AEO optimization, editorial and content strategy
“Need creative help to stand out and craft messaging your clients can truly relate to?”
Brand Voice & Positioning
Brand positioning & voice guide projects with compliance review
“Have ideas for engaging your audience with education, games, or tools that build authority?”
Interactive Tools
Games, calculators, quizzes, and wellness checkers that make you memorable
“Need a website built from the ground up?”
Website from Scratch
Full custom website design and development, strategy, copy, and launch
About
Mission & Philosophy
Who You Are Working With
Evelyn Vela, Your Creative Partner
I have a a soft spot for health-driven missions. I started my career as a creative and then went for a Nutrition Science degree and I saw the need for strong communicators in the field. Since then, I've been helping large organizations and practices launch digital products. I care about helping people make healthier choices, and I know how to turn that substance into messaging that converts.
Food and HABA is a category where R&D, regulatory, and sales rarely speak the same language — where a health claim can build a brand's credibility or quietly break it. I've translating exactly that kind of complexity into growth opportunities: new features, new programs, new positioning — backed by insight and built with the SMEs and teams who have to deliver it.
Insights
Featured Articles
What the FTC's Updated Health Claim Guidelines Mean for Wellness Brands
New enforcement patterns around substantiation requirements are reshaping how wellness brands phrase their marketing. Here is what you need to know before your next campaign.
Read more →AEO vs. SEO: Why Your Practice Needs to Show Up in AI Search Results
Patients are increasingly asking ChatGPT and Perplexity for healthcare recommendations. Answer Engine Optimization is the new frontier for practice growth.
Read more →The Evidence-First Content Framework That Builds Patient Trust
Most health content fails because it prioritizes search volume over substance. Here's the methodology we use to create content that converts without compromising credibility.
Read more →Compliance FAQ Tool
Check Your Communication Standards
A self-service guide to help practices and brands evaluate their messaging against regulatory requirements.
Quick Compliance Check
What type of claim are you making?
Step 1 of 3
Contact
Let’s Work Together
Ready to grow your practice or brand? Let’s start with a conversation.
Start with a Free Discovery Call
30 minutes. No pressure. Walk away with clarity on your next step.
Book a Call