Free Resources
Free guides and downloads for neighborhood businesses
Google Business Profile Checklist
Every field to fill in so neighbors can find you on Maps and in local search.
Preview & download →How Neighbors Search for Local Businesses
What people type when they need what you sell nearby, and how to show up for it.
Preview & download →Local Promotion Planner
A simple month-by-month plan for signs, flyers, posts, and events.
Preview & download →Getting More Reviews Without the Awkward Ask
Short scripts and good timing that turn happy customers into reviews.
Preview & download →One-Page Brand Basics Worksheet
Pin down your voice, look, and promise in about twenty minutes.
Preview & download →Website Must-Haves for Brick-and-Mortar Shops
Hours, map, phone, and the few things your site needs to bring people through the door.
Preview & download →Case Study: Online Community Site
Stronger Together: a private, community-first fitness membership for women. Five slides on the research, design decisions and early validation.
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Case Study: Branding Showcase
A showcase of a brand we shaped, from first ideas to finished look.
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Case Study: New Customer Funnel
How a simple funnel can turn new visitors into booked customers.
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How Neighbors Search for Local Businesses
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Local Promotion Planner
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Getting More Reviews Without the Awkward Ask
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One-Page Brand Basics Worksheet
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Case Study: Online Community Site
✓ Discover
✓ Design
◐ Validate
○ Build (next)
○ Launch
Why it needs to exist · Product + Design
A fitness community for women who are done with gurus
For women: no gym membership they won't use and no aspirational marketing. They find their tribe, track their journey privately, share it when they choose, and learn from women one chapter ahead.
For the business: a membership worth paying for, with shared knowledge, tips, and private remote workouts. Facebook groups are open to anyone and depend on moderators. This feels like a private fitness club.
How we decided · Product + Design
Prove it before we build it
Interviews
Solution discovery
Concept validation ← we are here
Development
Release
Privacy first. Members share one photo at a time, never whole collections. Goals and progress stay private until a member opts in: only me, friends only, or the community. Sharing helps members find others like them, and it's always their choice.
Prototype before production. We're confirming we're building the right thing with real women first, and we build once the project is funded.
Color
A confident cobalt family with a single lime spark.
Deep Cobalt
#0A4DB5
Spark Lime
#C6FF5E
Pale Blue
#EEF5FF
Font
One friendly typeface for everything, from headlines to buttons.
Aa
Inter
Stronger, together.
The whole marketing system
Not just a logo. We delivered the logo, colors, type, and the newsletter that carries them into the member's inbox, so every touchpoint feels like one brand.
Initial mockups, final designs in development. Tap a screen to enlarge.
Where it stands · Product + Design
Early testing passed
The prototype was tested with 2 users, and initial testing passed. The pilot group will be the same 6 women from our focus group.
Key learning: we agreed on the core needs with our ideal early users. Next, we'll interview a wider range of women, not just the ideal ones.
Next: the production build starts once funding is secured.
Planned for the build:
Next.js
TypeScript
PostgreSQL
Stripe
LiveKit
Cloudflare R2
This case study is available to view only.
Case Study: Branding Showcase
Case study content coming soon.
This case study is available to view only.
Case Study: New Customer Funnel
Case study content coming soon.
This case study is available to view only.